Meta's AI Agent 'Muse' is a Huge Hit

In particular, growing expectations for diplomatic dialogue between the U.S. and Iran led to a drop in international oil prices, with West Texas Intermediate (WTI) and Brent crude falling by 3-4%, pushing Brent crude below $100 per barrel.

Beyond simply answering questions, Muse possesses 'agent' capabilities that directly perform user tasks, automating various computer-based operations such as making reservations, summarizing news, and writing YouTube scripts.

Meta is accelerating the service's expansion by offering users a generous 100 million tokens of computing resources per week for free.

Open Clo, which appeared previously, required development knowledge or at least an equivalent understanding for service setup, making it difficult for general users to access.

In contrast, Meta Muse offers the convenience of a ready-made computer that users can use immediately without separate setup, becoming the first agent service to achieve widespread success.

Muse provides a personalized virtual machine that ensures tasks continue even if the app is closed.

Meta Muse has increased user satisfaction by automating complex processes such as booking flight tickets.

One user shared an experience where they saved about 1.7 million won by using Muse to identify unfair commissions and unnecessary maintenance from a car dealer, stating they would never go back to the old way.

Alexander Wang, head of Meta AI, could not hide his excitement, stating that Muse would fundamentally change users' lives.

Major investment banks like Wells Fargo and Goldman Sachs also raised Meta's target stock price, citing Muse as a significant success story in the AI competition.

With the advent of the personal agent era, agents can directly control computers and operate like machines 24 hours a day.

This increase in agent usage will lead to a proportional increase in demand for computing resources (CPUs), and the success of Meta Muse serves as a rationale for driving up the stock prices of related CPU companies.

OpenAI is accelerating the development of its own agents to counter Grokbot and Meta Muse, intensifying competition in the AI agent market.

Amazon blocked access to Meta Muse, citing terms of service violations, revealing its apprehension that existing platforms could be relegated to mere subordinate services and their advertising models undermined by agent services.

There is no disagreement that the second killer app of artificial intelligence, after ChatGPT, will be the agent.

The competition for agent leadership among major companies like Meta, OpenAI, Google, and Anthropic is emerging as a key focal point for the future AI market, and related news is expected to critically impact stock prices this year and next.

Currently, Meta's Muse is considered to be leading in the agent market.