Competition in political YouTube is intensifying with high real-time chat participation on Minjoo Party TV and allegations of manipulated concurrent viewership on Kim Eo-jun's News Factory.
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An analysis of Minjoo Party TV's first broadcast real-time chat data revealed higher user engagement compared to Kim Eo-jun's News Factory. The broadcast host commented, "It seems like people posted more intensively than on Kim Eo-jun's News Factory. More people gathered," emphasizing the active participation of Minjoo Party TV viewers.
Party leader Kim Min-seok announced that Minjoo Party TV's first broadcast had 58,000 concurrent viewers. This figure showed higher interest and participation than initially expected, and Representative Kim Min-seok thanked viewers, celebrating a successful start.
Minjoo Party TV cannot use the Super Chat function due to political party law regulations. In contrast, Kim Eo-jun's News Factory generates revenue through Super Chat, showing a difference in platform operation methods between the two. The host explained, "Because Minjoo Party TV doesn't have that. Super Chat is not allowed due to the political party law," mentioning Minjoo Party TV's financial limitations.
In a general assessment of Minjoo Party TV's first broadcast, Representative Kim Min-seok likened News Factory to a 'buffet-style' meal and Minjoo Party TV to a 'set menu (hanjeongsik).' This implies that while News Factory provides a wide range of information, Minjoo Party TV aims for a friendly broadcast format, delivering refined information concisely. The cast member stated, "News Factory is a buffet, and Minjoo Party TV is a set menu," clearly differentiating the content nature of the two media outlets.
Kim Eo-jun, aware of Minjoo Party TV's emergence, made remarks expressing hope for an expansion of the overall 'pie.' The cast member conveyed, "Isn't the overall pie getting bigger? I hope the pie gets a bit bigger, but our main writer, one might say, has a different mindset. They've developed a competitive spirit," suggesting that Kim Eo-jun perceives Minjoo Party TV as a competitor.
Minjoo Party TV ultimately aims to expand its reach beyond Minjoo Party members to the entire nation, targeting the swing voter demographic. Through this, it plans to establish the party's stance and serve as a single-source channel for official statements, thereby expanding its influence. The cast member emphasized, "Minjoo Party TV's ultimate goal should not be to target Minjoo Party members, but rather the entire nation," explaining Minjoo Party TV's orientation.
Criticism arose among party supporters regarding Rep. Noh Jong-myeon's appearance on Kim Eo-jun's News Factory on the day of Minjoo Party TV's first broadcast. The host mentioned, "Rep. Noh Jong-myeon appeared there, and it seems like many supporters criticized him after seeing his Facebook post today," relaying the controversy. In response, Representative Kim Min-seok posted a comment defending Rep. Noh Jong-myeon, addressing the supporters' reactions.
Minjoo Party TV viewers showed positive reactions like "Congratulations" to the first broadcast and did not seem particularly conscious of News Factory, whereas News Factory viewers were highly conscious of Minjoo Party TV and tended to obsess over viewership metrics. The host shared observations, saying, "Minjoo Party TV viewers just congratulated them. They weren't really conscious of News Factory. But News Factory viewers were extremely conscious of Minjoo Party TV."
Regarding the criticism that Minjoo Party TV is a partisan medium, the host argued that established media outlets, controlled by specific powers, are also biased. He emphasized that Minjoo Party TV openly admits its Minjoo Party bias without deceiving viewers and broadcasts accordingly. He also defended Minjoo Party TV's value by referencing its traditional role as a party organ.
The possibility of President Lee Jae-myung appearing on Minjoo Party TV soon has been raised. The host mentioned that, based on Representative Kim Min-seok's past experience, it would be a strategic choice for President Lee Jae-myung to appear directly and communicate when messages could be misunderstood, thereby preventing distortion. This suggests that Minjoo Party TV could be utilized as a direct communication channel for the president.
Minjoo Party TV is evaluated as having the effect of preventing arbitrary interpretations or conspiratorial reporting that might occur in media outlets like Kim Eo-jun's News Factory. By directly conveying the party's official stance, it can prevent public opinion manipulation and provide accurate information. The host stated, "News Factory, for example, has many conspiratorial interpretations. I believe Minjoo Party TV also has the effect of preventing such things," emphasizing Minjoo Party TV's positive functions.
Minjoo Party TV's subscriber count has rapidly increased, already surpassing 600,000. The host mentioned, "Minjoo Party TV also surpassed 500,000. I think Minjoo Party TV has already surpassed 600,000," emphasizing Minjoo Party TV's rapid growth.
Reports indicated signs of artificial manipulation to inflate concurrent viewer numbers among News Factory's viewership. One viewer stated that they were practicing 'one person, seven votes' by simultaneously watching on multiple devices, including seven televisions. The host conveyed this report, saying, "I thought it was public opinion manipulation. They are currently running seven devices, including seven TVs, and doing 'one person, seven votes' by themselves." Such actions appear to stem from anxiety about News Factory's declining influence and raise questions about the reliability of viewership metrics.
Answers come from the transcript, with the exact spot cited.
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