Global Resilience in Education and Business

This event marks the first of its kind, following the recent ICOP 2026 conference.

The primary objective of the SSGC is to facilitate the exchange of knowledge and academic discourse among attendees, focusing on contemporary issues in social studies and global education.

These sessions are designed to be more interactive and less formal than the opening remarks.

The academic segment features presentations from four distinguished keynote speakers, followed by question and answer sessions, with speakers joining from Malaysia, the UK, Australia, and Indonesia.

The session features insights from four prominent keynote speakers: Amalina Ibrahim from Universiti Teknologi Malaysia, Asep Rudy Tasmana from the University of York, Amar Ma'ruf from the University of Adelaide, and Muhammad Muda Adha from the University of Lampung.

Rafista Deianti introduced the academic session, emphasizing the critical need for resilience in facing multifaceted global shifts.

Dr. Amalina Ibrahim highlighted the critical importance of intentional matters in educational transformation, asserting that technological advancements are an unavoidable force in the current landscape.

Her research areas include psychology, motivation, and stress management, all of which inform her perspective on adapting education systems.

Dr. Ibrahim underscored the goal of effectively transferring knowledge to future generations amidst ongoing technological shifts.

Digitalization and Artificial Intelligence (AI) have become an inescapable part of the educational landscape, driving significant changes in how teaching and learning occur.

These transformations are not only impacting the educational system itself but are also profoundly affecting individuals, particularly in how they experience and respond to their work.

Educators are increasingly compelled to adapt to new technologies and virtual classroom environments, redefining their professional roles and methodologies.

The speaker emphasized that these changes demand a continuous evolution of pedagogical approaches to remain relevant and effective.

The Theory of Planned Behavior posits that an individual's intentions are direct precursors to their behaviors. This framework helps understand how educators approach their work.

These intentions are not isolated but are shaped by several factors, including individual attitudes, perceived social norms, and cultural contexts.

An educator's intention, once formed, dictates whether they will remain actively engaged in their profession or opt to withdraw, particularly in times of uncertainty and systemic change.

Conversely, low intention often results in increased withdrawal behaviors, such as absenteeism and reduced participation in institutional endeavors.

Work intention encompasses five key dimensions, including the desire to stay within the organization, actively engage with its goals, and perform beyond basic requirements.

The speaker underscored that individuals with robust intentions are more likely to adapt smoothly to transformations within the educational system.

These transformations are often driven by complex political, economic, and technological factors that introduce considerable uncertainty into current educational roles.

Resilience allows educators to effectively adapt to constantly changing demands and maintain their professional efficacy.

The ability to bounce back is crucial as educational systems undergo profound shifts, demanding continuous adaptation from all stakeholders.

Amalina Ibrahim emphasized that personal intention acts as a foundational driver for resilience, allowing individuals to adapt to the rapid and pervasive systemic changes occurring globally.

Strengthening one's personal intention can function as a crucial buffer against professional burnout, which is a common challenge in dynamic educational environments.

The current era of global uncertainty mandates that educators remain prepared for continuous transformation, necessitating a proactive approach to developing resilience.

Individuals must cultivate and strengthen their intentions to effectively navigate and thrive within an ever-evolving educational landscape.

Dr. Amalina Ibrahim advised master's degree students that fluctuating motivation is a natural component of their academic journey.

She encouraged students to actively seek out and identify sources of personal enjoyment within their studies, as this is crucial for sustaining long-term engagement.

Balancing the demands of academic work with social interactions is a delicate act that requires intentional decision-making to maintain overall well-being and productivity.

Reframing daily academic pressures and finding intrinsic satisfaction in learning can significantly help students remain focused on their primary educational objectives.

Enjoyment in studies directly influences behavior, making it a vital factor for academic success.

Amar Mau, a student at Adelaide University majoring in International Business, presented findings related to global success and local market differences.

Mau also holds a Bachelor's degree in Economic Education from Lampung University, grounding his focus on business and management development within an academic framework.

Starbucks entered the Australian market in 2000 through a joint venture, rapidly expanding to 84 outlets by 2008.

However, this aggressive expansion, driven by overconfidence, led to significant closures, with approximately 75% of its outlets shutting down after 2008.

This contrasts sharply with Starbucks' success in other international markets like Japan, China, and Indonesia, highlighting the unique challenges faced in Australia.

The U.S. business model, characterized by rapid scaling and deep domestic market knowledge, proved ineffective in Australia, where market demands differed significantly.

The Australian market values high-quality service and specific value propositions that Starbucks failed to deliver.

Local competitors offered better value and a superior price-to-taste ratio, outcompeting the global chain.

Starbucks' inability to standardize its value propositions to meet local expectations was a critical factor in its decline.

To achieve resilience in foreign markets, businesses must adapt their value propositions to align with local preferences.

This involves immersing with the local culture to provide authentic experiences that resonate with consumers.

Furthermore, businesses should target specific market segments rather than pursuing broad niches, ensuring a more focused and effective approach.

These three strategic responses—adapting value propositions, experiences, and market targeting—are crucial for sustained success.

Deep research and development (R&D) are critical before launching products in international markets, as consumer preferences and expectations vary widely.

Companies should collaborate with universities to gain comprehensive market insights and adapt products based on continuous consumer feedback loops.

The demand for coffee brands in Adelaide is elastic, leading consumers to favor more affordable and locally preferred options over global chains.

Local coffee outlets in Adelaide effectively outcompete Starbucks due to a strong preference for local variety and customized experiences.

There is an estimated 70% probability that Starbucks would fail in the Adelaide region.

Survival hinges on a complete redefinition of value propositions and a thorough evaluation of pricing strategies to suit local customer preferences.

The increasing draw of urban areas for job opportunities and diverse activities contributes significantly to this demographic shift.

Dr. Mona Adha categorizes human civic activities into three distinct levels: participation, participation and collaboration, and making something.

Basic 'participation' involves actions like donating money or clothes after a disaster, representing a minimal level of engagement.

'Participation and collaboration' signifies group-oriented action, where individuals mobilize communities to achieve common goals.

The highest level, 'make something,' involves proactive leadership and creating structures or hubs to address community needs, encouraging self-assessment of one's civic position.

Market preferences have shifted significantly, with consumers now preferring online shopping over direct physical interaction.

Success in the digital economy demands new skills, including the ability to gain online viewers and diversify product offerings to thrive in a remote work environment.

Indonesian youth frequently engage in cultural performances without fully grasping the intrinsic cultural essence behind them.

It is crucial for young people to actively join community groups and independent organizations to deepen their understanding of cultural heritage.

Digital platforms such as YouTube can serve as valuable tools for self-directed learning about traditional dance and customs.

While technology can sometimes be a distraction, it also offers a potent means to bridge gaps in cultural understanding and engagement.