Apple Unveils iPhone 18 Pro/Max and First Folding Model
The new base iPhone models, along with the Air and SE versions, are anticipated to launch early next year.
Apple introduces a groundbreaking foldable iPhone Duo and an enhanced iPhone 18 Pro series, marking a significant shift in smartphone design and performance.
The new base iPhone models, along with the Air and SE versions, are anticipated to launch early next year.
This chip boasts 50% more memory bandwidth compared to its predecessors, with real-world performance and efficiency gains still subject to further testing.
The new iPhone 18 Pro Max is touted to offer the best battery life ever recorded in an iPhone, despite relatively similar battery capacities to earlier models.
This system enables visible physical aperture blades during operation, and its sensor is notably larger when compared to the Samsung Galaxy S9's implementation.
The Dynamic Island at the top of the display is now 25% smaller due to the Face ID infrared camera being relocated behind the display in the corner, allowing for up to three Live Activities simultaneously.
The iPhone 18 Pro series debuts in new color options, including Burgundy as the flagship color, Glacier (a light blue), Silver, and a new matte black finish.
Apple has also discreetly raised prices for older, legacy iPhone models that remain in the product lineup.
This new device introduces a genuinely new form factor, breaking from the traditional iPhone design.
Constructed with a titanium frame and rounded rails for improved grip, the device opens to reveal a 7.6-inch main display with uniform bezels.
It incorporates a Touch ID power button instead of Face ID and shifts UI elements to the right for enhanced reachability.
The iPhone Duo features a smooth animation when transitioning between its external and internal screens, with the internal display hiding the selfie camera behind the glass.
It maintains mirrored home screen layouts across both displays, uses iPad-like multi-column app behavior for the internal screen, and enables side-by-side multitasking through intuitive gestures.
And then when you open it, it does this sweet animation, this, this kind of progressive fade-out of the screen that you're on... to the screen that you're switching to.
A hinge design incorporating carbon-fiber support plates, combined with stiff ultra-thin glass, further reduces the crease to a minimal level, comparable to the Oppo Find N6.
It also features a new C2 cellular modem for faster speeds and 5G millimeter-wave connectivity, alongside dual cameras on the back, including a new 48-megapixel primary lens and an ultrawide lens.
The Samsung Galaxy Z Fold 8, released months prior, is established as the primary market competitor for the newly introduced iPhone Duo in the foldable smartphone segment.
When closing the camera app on the interior display, the UI shifts cleanly, and the quick settings menu displays a smooth, falling animation upon swiping down.
The specialized coating reduces reflections and visually hides the screen crease, contributing to a smooth feel when a finger glides over the interior display surface.
It will support the USB-C Apple Pencil on both displays and features volume buttons placed at the top for consistent orientation-based control, along with optimized stereo speaker placement that remains separated when the phone is opened.
The flexible hinge enables stable half-open modes with responsive app support, including a tent mode that supports standby functionalities for alarms and clocks.
The iPhone Duo's cover display exhibits an asymmetrical design, with a rounded right side and a squared-off left side.
While this asymmetry does not affect functionality, it presents a potential aesthetic point of contention for users, and the name 'Duo' may subtly reference this D-shaped cover screen.
Marques Brownlee noted that the historical trend indicates that such cameras have generally been of substandard quality, leading to their reduced presence in contemporary smartphones.
Brownlee suggested that a traditional hole-punch cutout remains a superior alternative to the current under-display camera implementation due to its consistently better image quality.
It's cool that it's hidden but we used to have these in the past and there's a reason why we don't have them anymore... It's just because they're bad. They just look really bad quality-wise...
The company also unveiled the Apple Watch Series 12, which includes new, always-listening capabilities.
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