BMW Unveils New 3 Series and i3 Models

This upgraded plant now serves as a central production hub for the new BMW i3 and future Neue Klasse vehicles, demonstrating BMW's commitment to evolving its manufacturing capabilities while honoring its heritage.

BMW Welt serves as the primary location where customers receive their new vehicles, offering a personalized experience that connects owners with their cars for the first time.

This facility is meticulously designed to transform vehicle delivery into a memorable, lifetime event, emphasizing the emotional bond between driver and machine.

This foundational philosophy extends to the internal combustion engine versions of the 3 Series, which will also incorporate these advanced upgrades, ensuring a consistent premium experience across the lineup.

Demonstrating the vehicle's refined stopping capabilities, the electric braking system makes the transition from moving to stationary virtually imperceptible to passengers.

This system provides an exceptionally smooth and controlled deceleration, making the transition from motion to a complete stop almost imperceptible to occupants.

Providing essential information while keeping the driver's focus on the road, the Panoramic iDrive remains a standout feature of the interior cabin design.

The cabin design prioritizes driver orientation, allowing for intuitive control and access to vehicle functions without distraction.

In 10 minutes, the BMW i3 recharges over 400 kilometers of range using 400 kilowatts of power, with the 50 model achieving a maximum range exceeding 900 kilometers.

The BMW i3 50 model achieves a maximum WLTP range of more than 900 kilometers, while the entry-level version still provides an impressive range exceeding 700 kilometers.

This system offers supportive functionalities, particularly beneficial during demanding maneuvers such as overtaking on the Autobahn, to maintain stability and control.

The ultimate goal is to foster a symbiotic relationship between the driver and the vehicle, where the driver feels completely unified with the car's responses.

The BMW M350 xDrive, an internal combustion model, features a responsive inline-6-cylinder engine that contributes to its dynamic performance.

Chris Brow described the steering as direct, effortless, and smooth, offering drivers a strong and intuitive connection to the road.

The vehicle maintains a balanced power distribution during acceleration, braking, and cornering, ensuring consistent control and responsiveness in various driving conditions.

The i3 maintained a well-balanced feel during high-performance maneuvers, confirming its dynamic capabilities.

The driver reported an immediate and intuitive connection to the i3's control layout, indicating a seamless and engaging driving experience.

Despite its track-capable performance and agile handling, the vehicle maintains a comfortable ride, balancing sportiness with everyday usability.

Combustion models such as the M350 xDrive and 320 will also incorporate 48-volt mild hybrid technology, ensuring that all models uphold the core BMW 3 Series DNA in their performance and features.

The design language includes a kidney grille with an optional Iconic Glow light signature and a 2.5 box design characterized by a long wheelbase and a Sharknose front.

The interior of the new BMW i3 boasts a clean and minimalistic design, incorporating high-class materials such as Veganza and merino leather.

It features the BMW Panoramic iDrive, powered by the latest BMW Operating System X, which facilitates natural and intelligent interaction with the vehicle, alongside an Intelligent Personal Assistant and a 3D Head-up Display.

This model utilizes a 'pack-to-open-body' architecture, integrating the battery directly into the chassis to optimize performance and handling.

This system ensures smooth acceleration and braking performance, with a 'Heart of Joy' system employing four superbrains to manage powertrain and dynamics for enhanced stability and a low center of gravity.

This powertrain delivers a maximum system output of 326 kW (443 hp) and 580 Nm of torque, enabling acceleration from 0 to 100 km/h in just over 4 seconds.

Additionally, it features revised steering control, with Adaptive M suspension coming standard on M Performance models, ensuring superior handling and dynamic support across the lineup.

The core identity of the BMW 3 Series lies in providing a versatile, driver-oriented experience that is comfortable, engaging, and dynamic, all combined with an elegant, modern, and sophisticated design across all its variants, as highlighted by Chris Brow.