3.3 Million Won Course? No Need.

Shasharung stated that to prepare for copyright issues, he utilizes YouTube's Creative Commons feature. This filter makes it easy to find videos licensed for reuse. By changing YouTube's region settings to Japan and using Google Translate to input Japanese search terms, local Japanese videos can be secured.

The 'Shasharung Downloader' program, which allows easy video downloads from various platforms, was introduced. This tool supports links from multiple social media platforms such as TikTok, Instagram, YouTube, and Xiaohongshu. Users simply copy the link of the desired video and paste it into the program for automatic analysis and download.

A strategy was suggested to use popular music in Japan to increase the algorithmic exposure of Shorts videos. Shasharung primarily selects songs that are currently number one on Japanese karaoke charts and also utilizes well-known songs recommended by YouTube. Copyright-free music is cut short and incorporated into videos.

An efficient editing routine using specific hotkeys was introduced to speed up Shorts video production. Shasharung uses the W key to split, the Q key to delete the left side, and the E key to delete the right side. The S key is used to split at each scene change, selecting only necessary sections, and unnecessary video or audio is removed with the D key.

It was emphasized that a visually stable layout is crucial to increase video watch time. Shasharung uses box elements from the library to fix the top and bottom areas of the video. By enlarging the video to fit these box areas, he creates 'close-up shots' that highlight the person, thereby encouraging viewers to focus more on the video.

A strategy was proposed to leverage the recognition and traffic of already famous celebrities to secure high view counts. This involves simply arranging and enlarging video sources of celebrities without complex planning. This method guarantees basic view counts by combining highly recognized public figures with popular music.

AI-powered title creation was introduced to target local Japanese viewers. Shasharung asks the AI to generate a two-line title including a specific person, simultaneously providing Japanese and Korean translations. The generated title is displayed in a direct, bold font suitable for Japanese Shorts trends.

The importance of selecting a readable font for Japanese Shorts videos was emphasized. Heart-shaped or exaggerated large-head fonts are not preferred locally in Japan; neat and clean fonts should be used so viewers can easily read the content. Colors like bright yellow can be applied to text to add a visual emphasis effect.

Shasharung explained that processing subtitles quickly is effective in the Japanese Shorts market. Japanese people tend to 'glance' at subtitles quickly rather than read them slowly, so it's acceptable to set each subtitle's duration to about 1.5 to 2 seconds. Even if subtitles pass quickly, viewers will attempt to rewatch to check the content, so it's not an issue.

To improve readability of Japanese subtitles, breaking lines at particles like 'no (の)' or 'wa (は)' is key. Shasharung explained that even if sentences are long, breaking them at these particle positions makes the subtitles neat. By effectively using just these two, viewers can understand the subtitles more easily.

Fast subtitle processing is analyzed as an effective strategy to increase watch time (view retention rate). If subtitles pass quickly before viewers can finish reading them, they will rewind the video to check the content. This repeated viewing contributes to maintaining watch time above 100%, which acts as a positive signal for the YouTube algorithm.

Know-how for maximizing the fun of Shorts videos by utilizing situational sound effects was revealed. Shasharung uses around 300 types of sound effects, including car crash sounds, cute sounds, and unique Japanese exclamations and curses. He explained that inserting sound effects appropriately when video cuts change or subtitles appear, and simply placing them at editing points rather than precisely syncing, can achieve sufficient effect.

Video planning skills were emphasized over editing skills as a core competency for becoming a successful YouTuber. Shasharung explained that editing can be outsourced or an editor can be hired, but the ability to plan what video subjects are good and what content people like is the YouTuber's responsibility. Just as a semiconductor chairman doesn't personally make semiconductors, content creators should focus on planning to grow their business.

The 'hide view count' method was introduced as a practice to develop an eye for planning good videos. Shasharung explained that when watching videos, he covers numbers like likes, comments, and view counts with his thumb. This allows him to objectively evaluate only the hooking elements and entertainment of a video without being influenced by numbers, thereby developing the ability to judge content based on mass appeal rather than personal preference.

For successful Shorts production, it was emphasized that the habit of watching Shorts for about an hour immediately after waking up to grasp trends is important. At this time, it is necessary to encounter videos from various categories, not just personal interests, and to study content that others like. Excluding personal tastes and approaching content based on mass appeal is key.

The high profitability of the Japanese Shorts market was emphasized. Shasharung explained that significantly more people in Japan use Rakuten than Coupang, and the Rakuten market is steadily growing. He added that YouTube affiliate revenue is also increasing, and large profits can be expected by creating Japanese versions of Korean shopping Shorts.

A management plan for the risk of 'consecutive penalties' that can occur when operating multiple YouTube accounts was presented. YouTube sometimes penalizes other channels consecutively if one channel receives a penalty, so Shasharung explained that he operates each account with separate phones to maintain channel independence. Through this, he continues stable channel operation based on his past experience of repaying a 100 million won debt with Shorts.

The 'let's do it for just 10 minutes' limit-setting method was introduced as a motivation strategy for taking action. Shasharung explained that he uses this method when he finds it difficult to start something due to being very lazy. Even when doing dishes, starting with a small task like 'just wash one plate' can lead to 10 minutes becoming an hour, and then a day, forming a habit and increasing execution power.