Hyundai Expected to Pass Ford for No. 3 in U.S. Sales

The figure represents 6.5% year-over-year growth for Hyundai Motor Group, contrasting with a 7.1% decline for Ford. If confirmed, Hyundai Motor Group would rank third in U.S. sales by volume, behind General Motors (GM) and Toyota.

Ford has struggled to supply popular pickup trucks since a fire at a key parts supplier last year. The company has also faced pressure from rising manufacturing costs, including tariffs, exchange rates, and labor expenses.

As high fuel prices persist, U.S. consumers have increasingly favored fuel-efficient hybrid vehicles over traditional pickups and sport utility vehicles (SUVs). Hyundai and Kia have strengthened their lineups of hybrid models to capture share amid this shift in the market.

These sustained efforts have recently translated into a rise in market share in the United States.

Accumulated market experience and adaptive capability are beginning to yield visible results. This reflects the brand's efforts to build a foundation by earning the trust of local consumers.