An analysis suggests that Lee Jong-won, CEO of Sisa Tapa, actively advocated for Representative Jung Cheong-rae after previously supporting former Democratic Party leader Kim Min-seok, due to Jung Cheong-rae's defense mechanism for consecutive terms as party leader.
This is the result of a comprehensive analysis of 6,890 broadcast titles from Lee Jong-won's channel over 10 years. This analysis suggests that Lee Jong-won's change in attitude towards specific politicians was a strategic move beyond mere differences of opinion.
At the time, Lee Jong-won was using Newstapa's videos without authorization, and Park shared his experience of contacting Lee Jong-won regarding this issue. This incident marked their first encounter and served as an early impression of Sisa Tapa's content production methods.
This past makes the current change in their relationship feel even more dramatic. The fact that those who once had a close collaborative relationship are now criticizing and attacking each other raises questions about the background of this relational shift.
On June 16, 2025, he strongly supported Kim Min-seok through a broadcast titled 'We Must Protect Kim Min-seok'. However, on February 1, 2026, he aired a broadcast attacking Kim Min-seok under the title 'Kim Min-seok's Vile Politics'. Questions are raised about the background of such a complete reversal in stance within such a short period.
By analyzing the daily broadcast titles of the Sisa Tapa channel, he aimed to understand the reasons behind this change in attitude and resolve questions that viewers had long wondered about.
Why they treat Kim Min-seok so hostilely and almost worship Jung Cheong-rae like an absolute deity, it becomes a bit clearer when you list the titles by date. You can see why.
During this period, Jung Cheong-rae was mentioned only 3 times, while Kim Min-seok was mentioned 31 times, a difference of more than 10 times. Sisa Tapa actively defended Kim Min-seok against various allegations, including asset issues, and showered him with praise. This past favorable stance towards Kim Min-seok sharply contrasts with its current change in attitude.
This means Jung Cheong-rae's name was exposed twice a day, indicating that the channel's main interest completely shifted from Kim Min-seok to Jung Cheong-rae.
The decisive moment when Lee Jong-won, CEO of Sisa Tapa, began attacking former leader Kim Min-seok is identified as January 31, 2026. Until that day, Sisa Tapa was friendly towards Kim Min-seok, but immediately the next day, February 1, it began critical broadcasts under the title 'Kim Min-seok's Vile Politics'. This shift in attitude appears to have been triggered by the incident where Representative Lee Won-ju requested an attack on Representative Jung Cheong-rae via Telegram. Following this incident, Lee Jong-won declared himself and Jung Cheong-rae 'partners in destiny' and began attacking Kim Min-seok.
This is interpreted as a strategy to preemptively eliminate any forces that could threaten Jung Cheong-rae's presumed consecutive terms as party leader. Sisa Tapa's actions demonstrate its focus on maintaining Jung Cheong-rae's party leadership.
This is evaluated as a turning point that revealed strong support for the maintenance of a specific politician's party leadership.
On February 18, 2024, the term 'New Lee Jae-myung' first appeared in Sisa Tapa broadcast titles. Instead of directly attacking President Lee Jae-myung, Sisa Tapa formed a new frame by labeling and attacking those who supported President Lee Jae-myung as 'New Lee Jae-myung'. This appears to be an attempt to deliver critical messages to President Lee Jae-myung while avoiding backlash from Democratic Party supporters. The term 'New Lee Jae-myung' was used as a strategic tool created by Lee Jong-won to achieve specific political objectives.
Reporter Park Dae-yong emphasized that Lee Jong-won played the role of branding anyone who obstructed Jung Cheong-rae from becoming party leader and serving consecutive terms with a 'scarlet letter'. The use of such terminology demonstrates Sisa Tapa's strategic moves to achieve specific political goals.
While previously avoiding direct attacks on President Lee Jae-myung due to concerns about supporter backlash, it now raised the level of criticism, including allegations of government-orchestrated elections. Specifically, reporter Park Dae-yong revealed that Lee Jong-won expressed his desire that "President Lee Jae-myung not be re-elected." This suggests that Sisa Tapa's target has expanded beyond Jung Cheong-rae's consecutive terms as party leader to President Lee Jae-myung's future political trajectory.
This clearly demonstrates that Sisa Tapa has operated its channel not merely to support a specific individual, but as a means to solidify Jung Cheong-rae's political position.
Answers come from the transcript, with the exact spot cited.
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