Trip.com Overtakes Yanolja and Yeogi Eottae to Become Korea's No. 1 Travel Platform

In June 2026, Trip.com surpassed both Yanolja and Yeogi Eottae, the leading domestic travel platforms, in terms of monthly active users (MAU). This signifies a significant shift in the domestic online travel market. Trip.com already had strong competitiveness in the global market, but was relatively considered a latecomer in the domestic market. However, this MAU reversal shows that Trip.com has established itself as a major player in Korea as well.

Trip.com's monthly active users (MAU) increased from approximately 1.04 million in June 2024 to about 1.49 million in June 2025. One year later, in June 2026, MAU surged to 4.78 million. This represents a growth of about 374% in two years, with a particularly explosive increase of 3.29 million users in the most recent year.

From June 2025 to June 2026, Trip.com's monthly active users (MAU) surged from 1.49 million to 4.78 million. This represents a 221% increase. Such a sharp rise in MAU in a short period indicates that Trip.com has achieved 'J-curve' growth in the domestic travel platform market.

During the same period, the monthly active user (MAU) growth rates of domestic competitors were lower compared to Trip.com. Yanolja increased by 21% from approximately 3.72 million to 4.52 million, while Yeogi Eottae only increased by 4% from approximately 3.65 million to 3.81 million. This contrasts sharply with Trip.com's explosive growth.

A shift was already detected in new installations before the increase in Trip.com's MAU. New installations can be seen as an early indicator of potential customer inflow, and Trip.com began to surpass its competitors in this metric. This shows that Trip.com successfully attracted new customers, laying the groundwork for future MAU increases.

Looking at new installations for the entire year of 2025, Trip.com had the most, with approximately 3.88 million. Yeogi Eottae recorded about 3.47 million, and Yanolja about 3.33 million. This data shows that Trip.com already held an advantage in attracting new customers from 2025.

Trip.com ranked first in new installations for seven consecutive months from September 2025 to March 2026. This sustained No. 1 ranking indicates that Trip.com succeeded in consistently acquiring new users, not just through temporary marketing effects. This played a crucial role in building a stable user base.

Trip.com increased new customer inflow through aggressive discount promotions. It carried out aggressive marketing activities such as providing limited-time hotel discount coupons and cashback services through partnerships with various payment companies. This intensive marketing offensive significantly impacted the increase in new installations and MAU.

From May to June 2026, Trip.com's monthly active users (MAU) increased by 1.88 million, from approximately 2.9 million to 4.78 million. During the same period, new installations only increased by 180,000, from approximately 160,000 to 340,000. This is a significant indicator showing that the surge in MAU was not simply due to new inflows, but also due to increased activity among existing users or a decrease in churn rate.

From the first week of May to the last week of June 2026, Trip.com's weekly active users continuously increased from approximately 960,000 to about 2.74 million over eight weeks. This shows that stable growth was achieved by consistently acquiring new users and encouraging repeat visits from existing users, rather than temporary inflows due to short-term events. The stair-step increase in weekly active users means that users are continuously using the app.

Comparing app deletion rates, Trip.com recorded 34.6%, which was lower than Yanolja's 41.2% and Yeogi Eottae's 43.8%. This indicates that Trip.com is better at retaining customers on its app than its competitors. A low deletion rate means that newly acquired users are likely to continue using the app and convert into loyal customers.

Looking at the rate of users who reused the app four weeks after installation, Trip.com recorded 34.1%. This is significantly higher compared to Yanolja's 21.2% and Yeogi Eottae's 13.9%. This data proves that Trip.com shows excellent ability in converting customers who have once been acquired into loyal users.

Trip.com not only succeeded in attracting customers with aggressive promotions and marketing but also managed to 'lock them in' to the app. High app retention and low deletion rates prove this. In other words, beyond simply attracting customers, key factors are at play that ensure once-acquired customers continue to use the app.

In June 2025, the percentage of Yanolja users who also used Trip.com was 9.6%. However, one year later, in June 2026, this percentage surged to 25.92%. This means that one in four Yanolja users also use Trip.com, indicating that Trip.com is absorbing even its competitors' customer base.

The percentage of Yeogi Eottae users who also used Trip.com significantly increased from 10.51% in June 2025 to 26.48% in June 2026. This, similar to Yanolja's case, shows that Yeogi Eottae customers are also actively using Trip.com in parallel. Trip.com's usage rate is rapidly increasing among users of major domestic travel platforms.

One of the core factors contributing to Trip.com's rapid growth is its air ticket reservation service. Analysis of data shows that Trip.com's presence quickly grew among users who actively search for and book flights. This suggests that Trip.com has strong competitiveness in the air ticket sector, and this aspect played a crucial role in attracting new customers and retaining existing ones. Trip.com strengthened its position in the air ticket market through partnerships with various airlines and competitive pricing.

Indeed, an analysis of parallel usage rates between major airline apps and travel platform apps showed that Trip.com users had the highest parallel usage. The percentage of Trip.com users who also used the Korean Air app was 7.86%, higher than Yanolja's 4.95% and Yeogi Eottae's 5.27%. This demonstrates that Trip.com provides high reliability and convenience to users regarding air ticket reservations and enhances customer satisfaction through interoperability with airline apps. This superiority in parallel usage rate supports Trip.com's strong role as a hub in the air ticket market.