Ray Sandoval Unveils 'Método Sandoval'

'Método Sandoval' was announced in Caracas, Venezuela, aiming to address the human inner self beyond technique. Ray Sandoval, with over 30 years of international fashion experience, defined his unique styling methodology as such.

He explained that this methodology aims to deal with the human inner self and stories, going beyond a simple technical approach.

It aims for personalized styling that moves away from uniform fashion and focuses on an individual's unique story. To achieve this, it is based on four core pillars: consciousness, interpretation, intuition, and identity.

This methodology focuses on an individual's unique story rather than standardized fashion, aiming to provide customized styling by accurately understanding the client's needs.

This session will be an immersive exploration of each universe of the methodology, featuring a live demonstration of building up a model with invited guests. Ray Sandoval will elaborate on each element of the methodology and demonstrate the process of completing a real model with invited guests.

In this session, he will demonstrate the process of styling real models on-site with invited guests, showing the practical application of the methodology.

Ray Sandoval cites love, discipline, consistency, and complete honesty as the secrets to a successful career.

He emphasizes that while technique is important for generating revenue, a more honest and human approach is needed to build lasting relationships with people, and humanizing technique to achieve differentiated results is the core of his methodology.