Ferrari's First Four-Door, Five-Seat EV 'Luce' Unveiled: Ive-Designed, Priced at Over 800 Million Won

In particular, among consumers accustomed to Ferrari's traditional design, debate has arisen over the brand's core identity.

Luce has drawn even more attention because it is reported that Jony Ive, who long led Apple's design, took part in its design. With his involvement, Luce presents the minimalism, restrained beauty, and sculptural form of something carved from a single block that were seen in the iPhone. It has been praised for reflecting an Apple sensibility distinct from traditional Ferraris throughout the vehicle.

Luce replaces Ferrari's traditional red emblem with a black one to emphasize the forward-looking image of an electric vehicle. The exterior color is a white that subtly shifts depending on the direction of light, expressing a delicate hue fitting the name 'Luce (light).' This design conveys depth like a blend of multiple colors rather than plain white, adding a sense of luxury to the vehicle.

Luce breaks from the flat body design that was a hallmark of Ferrari and adopts a taller body height. This contrasts with traditional sports car enthusiasts who prefer a lower, 'roaring' stance. Luce's body width is similar to the GV80's, and it is engineered so that aerodynamic sleekness can be felt in person even though it is an EV.

Luce's design evokes Apple's signature restraint, as if carved from a single block. The structure, in which the wing and glass mass are smoothly integrated, designed to maximize aerodynamic efficiency, gives the entire vehicle a sense of unity. This integrated design conveys a clean, uncluttered, and futuristic mood, reflecting Jony Ive's design philosophy.

It keeps a clean exterior by creating the visual effect of seeming to disappear into the body in normal use, and only reveals light when needed. This effectively realizes its minimalist design philosophy and highlights the vehicle's cutting-edge image.

Despite the sweeping design changes, Luce retains Ferrari's traditional design codes. At the rear, it adopts four circular taillamps that have continued across many past Ferrari models. This shows an intent to visually carry forward the brand's identity, even though Luce's silhouette differs from earlier Ferraris.

Luce emphasizes its sports car character with large wheels, 23 inches at the front and 24 inches at the rear. In particular, it uses carbon material rather than plastic, securing both lightness and rigidity. This high-performance wheel setup supports Luce's strong driving performance.

This enhances passenger convenience and adds a sense of luxury to the vehicle. Equipped with four motors producing a maximum output of 1,050 horsepower, it boasts overwhelming performance, reaching 100 km/h from a standstill in 2.5 seconds.

Luce skillfully blends physical buttons with an analog feel. The dial on the center display is operated by turning it by hand, which prevents fingerprints and gives a classic feel. Core functions such as climate control and seat heating are arranged for intuitive operation with physical buttons, offering both the convenience of a digital display and the satisfaction of analog controls.

Luce has a unique, ceremonial vehicle start method. Placing the car key on a designated spot and pressing it starts the car, and the screen turns black. Beyond simply starting the car, this is a distinctive feature of the Ferrari Luce, designed to deliver a special experience of beginning to drive.

Luce applies a Samsung Electronics OLED panel to its center display, providing vivid and lifelike image quality. The UI design, with curvature and layout reminiscent of the iPhone, iPad, and Apple Watch Ultra, exudes Apple sensibility. This shows that Jony Ive's design philosophy has been reflected even in the in-cabin display.

It gives the driver a sense of immersion, as if awakening a machine with over 1,000 horsepower.

It also applies Ferrari's proprietary audio signature technology and dynamic correction functions to deliver the best sound experience. This reflects Ferrari's effort to offer occupants not only the joy of driving but also a premium entertainment experience.

This is designed to function as part of the vehicle's design rather than as a mere display. This approach lets digital elements integrate naturally without disrupting the driving experience, providing the driver with a more immersive environment.

After launch, Luce received harsh criticism from existing Ferrari fans for being 'not very Ferrari-like,' yet it is reportedly receiving a large volume of orders, and interest from Korean consumers is also said to be intense. This suggests that Luce is successfully targeting new customer segments by moving away from Ferrari's traditional identity and combining forward-looking design with cutting-edge technology. Luce is expected to serve as an important milestone showing the future direction Ferrari aims to pursue.