Samsung Electronics, SK hynix Stocks Undervalued… Target PBR 2x or Higher, Samsung Electronics Seen at 2.4 Million Won, SK hynix at 320,000 Won

He expected both companies to announce their shareholder returns as early as August, and by September at the latest. He added that this could work positively for the market.

He explained that whichever metric is used, PER or PBR, both companies' share prices are currently valued low and have entered value-stock territory. He viewed the current price levels as a buying opportunity.

CEO Lee Gwon-hee explained that as growth slowed and expectations weakened, PER declined. He noted that the decline in the share prices of Samsung Electronics and SK hynix has tended to proceed faster than expected.

CEO Lee Gwon-hee argued that Samsung Electronics and SK hynix remain undervalued even on a PBR basis. He forecast that if a target PBR of 2x or higher is applied on next year's figures, Samsung Electronics could rise to 2.4–2.5 million won and SK hynix to 320,000 won. He considered these prices a reasonable reflection of the currently undervalued shares.

He explained that such rebounds would come as the overall market recovers and undervalued individual stocks are re-rated.

CEO Lee Gwon-hee pointed out that although refining and petrochemical products are selling well, their share prices remain relatively low. Citing spandex-related companies, which were popular in the past, he explained that spandex demand remains high but those companies' shares are still undervalued. He stressed the need to focus on undervalued stocks despite these improving earnings.

Instead, he stressed increasing exposure to semiconductor materials, parts, and equipment (sobujang) companies, especially semiconductor equipment makers. He viewed equipment investment as becoming increasingly important given the nature of the semiconductor industry.

He said this would be a positive factor for semiconductor equipment companies.

CEO Lee Gwon-hee noted several positives for Doosan Enerbility, including some U.S. states easing regulations on small modular reactors (SMRs) and announcing subsidy plans. However, he pointed out that the company's share price has not reacted strongly despite this good news. He analyzed that this is because uncertainty in the U.S. nuclear business still persists.

He added that concrete nuclear project launches are therefore not currently active in the U.S.

He stressed that the current price is a buying opportunity for Doosan Enerbility and that, from a long-term perspective, returns of at least 70–80% can be expected.

He expects air conditioner installation to become mainstream, which will worsen summer power shortages. He emphasized that nuclear power will be unavoidable to meet this demand, pointing out that even France is short on electricity. He added that companies making power equipment can still have a positive outlook.

He said whether this is a genuine policy change or simply a negotiating move should be judged by watching the summit. He also argued that the US aims to protect its own robotics and physical AI industries and will try to block Chinese expansion. Given that the announcement came right before the summit, he added, the two countries may be trading blows as negotiating tactics.

CEO Lee Kwon-hee noted that Hyundai Motor did nothing particularly wrong in its robotics business, yet its share price fell short of market expectations. He analyzed that Hyundai's PBR has dropped to 0.8x, making it the cheapest robotics stock in the world. He sees the current moment as an opportunity to buy the undervalued Hyundai Motor and forecast that ahead of Hyundai's August Investor Day, a technical rebound could push the stock up to around the 500,000 won level.

The host asked about ETF investments such as the Hyundai Robotics Value Chain Top 3+. CEO Lee Kwon-hee said that if it is difficult to invest in Hyundai Motor alone, investing in Hyundai robotics-related stocks through such an ETF is not a bad option. However, he advised that before investing in an ETF, investors should check the holdings in detail to make sure no unexpected stocks are included.

CEO Lee Kwon-hee explained that when the stock market falls, put option premiums tend to be higher than call option premiums. He said foreign investors have recently taken large short-put positions near the bottom. He explained that this is a strategy to profit from the expectation that when the high put premiums are in place, they will decline sharply if the market rebounds.

He added that because the market is no longer in an era where price targets were simply raised and stocks kept climbing, it is necessary to analyze the background of each opinion.

He explained that the remaining 10 million won should be spread across other sectors the investor prefers, such as cosmetics, power equipment, and shipbuilding, keeping each within 10% of the portfolio.

CEO Lee Kwon-hee noted that in the current market it is hard to predict where capital will flow. Accordingly, he strongly recommended keeping cash at a minimum of 20–30% of the investment portfolio. He explained that this is to prepare for market volatility and respond flexibly when new investment opportunities emerge.

He advised investors not to be impatient, to calmly keep cash on hand, and to adopt a short-term trading strategy with lowered target returns. For example, he recommended trading cosmetics stocks by realizing part of the position once they gain 20–30%.